Doing good is way better than doing less bad

Part of the reason we have got so excited about Cooreea is that we like working on projects which are actively making the world a better place.

But what is a 'good' project? For many designers the ideas portrayed in 'Cradle to Cradle', a book by William McDonough and Michael Braungart printed in 2002 define this and are as attractive as they are frustrating, in that very few people can influence the entire supply chain and are thwarted in their attempts to make better products.

We are aiming to make Cooreea a 'good' in every way we can. Our aim now is to increase transport efficiency and in the future to allow people to make greener choices when choosing transport options.

If you have time to listen to McDonough give the pocket version of 'Cradle to Cradle' there is an excellent recent lecture available by podcast or download here: